The Problem
Nine6ixe is an e-commerce retailer that sells popular sneakers to audiences of many demographics, particularly youthful, social media-savvy individuals interested in fashion and culture. The business has one primary owner who is extremely consumed by the daily responsibilities of managing his business, inventory, relationships, selling, shipping and more. He does not have the time or experience to properly manage the digital side of his business but knows it must not be neglected. Our partnership began in October 2022, with perfect time before his busiest time of the year - the holiday season.
The Process
Our partnership began by discussing what the business was missing in its operations, areas of improvement, and what can be provided to supplement these issues. Most areas on the digital side of business had to be revised. The web store was messy and unorganized, neglecting digital best practices, and rarely updated. User experiences were impacted by a lack of empathy for the customer journey, and no logo or branding strategies were implemented to build a reputation and clean, consistent social media content.
After recognizing these issues, research had to be conducted to determine the correct order of operations moving forward. The first thing implemented was a simple, recognizable logo paired with clean legible typefaces. This would be used across all mediums from social media content, email marketing, and website graphics. Next, print design like business cards and flyers were designed. During this time, the websites inventory was cleaned up, product descriptions were updated, and alt texts were added for web indexing.
The Solution
The strategies that were implemented yielded results almost immediately, as our first 3 months of partnership showed an increase in conversion rates and engagements. The solution to the problems of the business required a full scope of services, targeted to drive new sales. The services included logo and branding design, email marketing design, e-commerce management and maintenance, web indexing best practices (header hierarchy, alt tags, product descriptions), and social media content curation - examples in the images below! 
www.nine6ixe.ca | @nine6ixe

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